Every manufacturer is trying to fill in their subcompact, compact, and full-size SUV’s gaps so that there is a vehicle that appeals to every buyer. Many years ago, Cadillac only had their full-size Escalade.
When it was announced in 2015 that Genesis Motor LLC would be an independent brand, there were a few sceptics (yours truly being one of them), especially since the brand wanted to compete with the established luxury giants.
When Chevy announced the return of the Blazer, there was speculation whether it might be like the old Blazer – truck based, big, tough, rough. But not so; the new Blazer retains the name, but that’s about all.
There aren’t many iconic SUV’s that have appealed to a wide variety of buyers with deep pockets. If we look back twenty-five years, the two most popular have to be the Cadillac Escalade and the Mercedes G-Wagen.